METRO and your start-up - a dream team

METRO as cooperation partner

METRO is a leading international wholesaler of food and non-food products, specializing in the needs of hotels, restaurants and caterers (HoReCa) and independent retailers. METRO's approximately 24 million customers worldwide can choose to shop in one of the company's large-scale stores, pick up goods ordered online or have them delivered. With digital solutions, METRO also supports the competitiveness of entrepreneurs and the self-employed and thus contributes to cultural diversity in the retail and gastronomy sectors. Sustainability is a key pillar of all METRO's activities. For four years now, METRO has been the industry leader in the Dow Jones Sustainability Index. The company is active in 36 countries and employs more than 150,000 people worldwide. In fiscal year 2017/18 METRO generated sales of €36.5 billion

Founded in 1963

150,000 employees

Registered office in Düsseldorf

Metro Open Innovation

METRO is taking off! Together with you we want to expand our product portfolio or optimize internal processes! Join in and apply!

Join in and apply now!

Who we are looking for

As part of our digitization strategy, we want to invest in new, innovative solutions (products, business models or process improvements). This is exactly why we are looking for you!

You are a start-up and have an innovative idea that you would like to realize with us? Then get in touch with us and give us suggestions what you would like to achieve together with us!

About Energieloft, please send us a few details about your company, but above all a cooperation idea. With the most suitable ideas we will start a paid pilot project. METRO becomes your customer! If the pilot is successful, we will consult together about a long-term cooperation.

Possible scenarios afterwards

customer relationship



Apply now

Wanted Startup

The following requirements are placed on the startup:


younger than 10 years





Innovation ideas for Metro Stores:

Metro Stores: Decentralized Energy Generation and Storage

  • Small wind turbines
  • CHP / Combined Heat and Power Unit
  • Fuel Cell
  • Power-To-Heat
  • Battery Contracting
  • Energy Harvesting / Plug&Play Systems
  • Energy generation from waste
  • Energy Storage Systems

Metro Stores: IoT - Networked Buildings

  • IoT network infrastructures
  • IoT Sensors
  • IoT Solutions
  • Energy awareness among employees
  • Dynamic discounts on products according to expiration date.

Metro Stores: Energy-efficient buildings

  • Condition Monitoring
  • Energy Services
  • Green Materials
  • low-energy houses
  • Green facades / green roofs
  • Natural lighting systems, light distribution concepts
  • Improved insulation (heat, noise, moisture, etc.)
  • Smart Cooling (HVAC Systems)

Innovation ideas for Metro customers:

Metro Customers: Restaurants

  • Sales platform for energy-efficient kitchen appliances
  • Energy Efficiency Contracting
  • Green labeling, guarantees of origin
  • Energy efficiency / energy services
  • Support measures such as KFW for energy savings.

The process



Submit your application through Innoloft on an ongoing basis.



After the successful submission of your cooperation idea, we will select the most suitable ideas and move on to the next phase with them.


Development Pilot Project

You discuss your idea with a Metro employee in Düsseldorf for half a day and then present it to a committee. This committee will decide on the start of a paid pilot project.


market launch

Scaling and, if necessary, area-wide market launch

Any questions?

Feel free to talk to us about the procedure or the other topics

Innoloft GmbH
Sven Pietsch
managing director

Our partner: Innoloft GmbH

The Innoloft network promotes innovation by connecting the most innovative players from all technology sectors. As a digital two-sided market, Innoloft supports providers of innovative, technology-related products and services (companies, start-ups, institutes) in lead generation and partner acquisition. On the other hand, companies use the platform for efficient innovation and technology scouting and for evaluating the opportunities offered by new solutions. The USP is a proprietary matching algorithm that calculates suitable partners and presents them to each other automatically via the digital platform.